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October 2, 2022How to Enhance Your Google My Business Listing
There are many different ways to enhance the look and feel of your Google My Business listing. First, make sure that you have a verified business listing. This means you need to add a photo of your business and a description of what you do. You should also include your hours of operation, areas you serve, and attributes. It is also important to include a public phone number and website URL.
Photos are important in Google Maps ranking
One of the most important factors in Google Maps ranking for my business is the quality of photos. To ensure that your business is represented well, upload as many photos as possible. If you are using the Google My Business platform, you can drag multiple photos into your listing at once. Aim to add at least one new photo a day.
Photos are important in Google’s algorithm, which auto-generates business listings based on readily available information. However, Google will automatically pull photos that don’t represent your business well, including images that are outdated or taken from unflattering perspectives. The goal of Google is to display only the best photos, so make sure you take new, high-quality photos and make them appear at the top of your listing.
Relevance is key in local search results
Relevance is a key factor in Google my Business (GMB) local search results. Ensure that all of your business information is accurate and consistent across the web to improve your ranking. Google uses this information to match businesses to search requests in their local area. Incomplete information will prevent you from showing up for relevant searches in your area.
Relevance is the degree to which your listing matches the search query. For instance, if you own a popular museum or landmark hotel, you’re likely to show up in local search results. The same goes for well-known store brands.
Adding keywords
Adding keywords to Google My Business is an easy way to make your listing more visible to searchers. It’s important to choose keywords that are relevant to your business and that potential customers would use to find your product or service. This will help your listing appear higher in search results and draw more customers to your business.
The first thing to do is choose the appropriate categories for your business. Google has over 3,000 categories available, and that number is constantly growing. Select the main category you’d like to be listed under, and then select any subcategories related to it. For instance, if you have a coffee shop, you might add the subcategories “breakfast”, “sandwich shop”, and “cafe”. Adding subcategories will help Google identify your business, and will improve your chances of showing up on Google Maps.
Verifying your listing
Verifying your Google My Business listing is an important part of ensuring your business’s visibility on Google. You can do so in a few ways. One way is to send Google a postcard with a unique verification code. These postcards arrive within two weeks and expire after 30 days. Once you receive the code, review the information on the postcard and enter it into the verification field. If your verification code is incorrect, contact Google to request a new one.
Another method is to make a phone call. You will be asked to provide a phone number where someone can call you back. This method isn’t ideal if you are not present at your business location or if you do not want to be bothered by text messages. You can also text your listing to verify it at a later time.